Drawing on her passion, local expertise and a sustainable approach, Torunn and the team at Up Norway curate journeys like no other through the stunning landscapes of Norway. Collaborating with an extensive and quality-assured network of hand-picked partners, they uncover a treasure trove of pristine places, unforgettable encounters and local characters, welcoming clients as guests rather than tourists. From Viking ancestry and remote islands, to Nordic folklore and the Artic Circle, Torunn’s aim is to provide access to Norway’s most unique and exclusive sites and stories, over land and sea.
“"Through our journeys, we seek to influence and inspire our travelLers to make positive change in their own lives, the lives of the people around them and the world we live in.”
THREE QUESTIONS WITH TORUNN
What is the most unique thing about your company?
‘Our team of passionate insiders and our network of partners throughout Norway who put their hearts and professionalism into every single journey.’
What makes a great guide?
‘An engaging storyteller with the right qualifications within the area of expertise she is guiding within. A genuine personality, the ability to make people feel safe and comfortable and an understanding of how to create connections - between people, within a person, between people and nature.’
What is your proudest business accomplishment?
‘Our B Corp certification reflects the hard work we have put in over years to make our business sustainable and with that, invite our partners with us in the same direction.’
‘Up Norway’s local expertise, sustainable approach, digital itineraries, and passion for Norway open up new perspectives.’
– Torunn Tronsvang